Ulysse Rolland, 21 years old, joined the Human Impulse team in August 2022. He is a third-year Bachelor’s student in Communication & Interactive Design at IPAC in Geneva. Ulysse has been practicing rowing for almost ten years and currently rows with Louis at the Forward Rowing Club Morges in the senior team. They achieved a silver medal together in the men’s quadruple sculls at the Swiss Rowing Championships in 2022.

Following discussions during training sessions, Ulysse decides to embark on the design and development of the ‘Human Impulse’ brand as part of his Bachelor’s project.

This entails creating unique values and branding for the project and envisioning a comprehensive visual communication strategy, including logo design, graphic identity, iconography, video production, website development, and social media strategy.

On Tuesday, February 28th, Ulysse presented all the work he had accomplished over the past six months during the final oral defense of his Bachelor’s project in Geneva. As a long-time enthusiast of the values that Human Impulse aims to convey, he delivered an emotionally compelling presentation that captivated the jury.

But the adventure is just beginning for Ulysse within Human Impulse. Indeed, starting from March, he is fully committed as an intern in charge of ‘Branding & Visual Communication’.