Under the rising sun and in the freezing cold of January, the dynamic team consisting of Ulysse and Jérôme embarked on a pickup truck driven by Elie for the first photoshoot of the Human Impulse project.

The chosen location for the first cycling photoshoot was at the foothills of the Jura Mountains, north of the small village of Ballens.

However, the work was not as straightforward as one might imagine, especially for Louis, who made several trips on the road to ensure that Jérôme and Ulysse could capture the best angles for their shots.

Thanks to the drone, cameras, and photography equipment, as well as the wonderful weather conditions, all the elements were in place to create a professional-quality work that marked the beginning of the project’s promotional campaign.

During the photoshoot, the team was surprised by a visit from the police, who probably wondered what a group of young people was doing with a pickup truck near the militarized zone of Bière at 7 o’clock in the morning. However, since there was nothing to be concerned about, the officers quickly left without interrupting the progress of the photoshoot.

The next morning, the team had a second photoshoot, this time on Lake Geneva. Once again, the weather conditions were favorable, and the first photos quickly proved to be satisfying. They captured some portraits of Louis and took action shots of him on his boat. After a long day, slightly worn out by the waves but primarily filled with happiness and confidence for the future of the adventure, they returned to the port.

Lastly, Human Impulse would like to express its gratitude to the drivers Elie and Joël for their excellent handling of the pickup truck and motorboat.